Bio
Personal Profile
My name is Tarek Nachnouchi, and I bring over 23 years of experience as a digital marketing consultant. Specializing in customized solutions for small businesses and merchants, I am dedicated to enhancing online presence through tailored strategies in SEO, social media marketing, digital advertising, and content marketing.
With a personalized approach, I aim to maximize visibility and engage target audiences, transforming interactions into tangible results. Trust me as your expert partner to elevate your business activity on the internet.
Career
2020-2024
Arabyads
Head of products – Digital Products – Digital Marketing,
I lead the strategic direction and execution of digital Marketing products as long as the Digital transformation Projects of the company. Managing teams of Product managers and Product Owner, UX designers, Project managers and Customer Success, my role involves introducing innovative solutions that drive business growth and revenue in the digital Marketing landscape. Leveraging my extensive experience in Building SAAS solutions, CRM, performance marketing, affiliate, and Advertising industries (e.g boostiny,com, iconnect.buzz, ritelo.io, ctv.arabyads.com,…), I actively engage to enhance our Tech products offerings and ensure they meet the evolving needs of our clients.
2010-2019
Boostiny
Medianet
Jumia
Digital Access
Ikoo
As a seasoned digital leader with extensive experience spanning over a decade, I have successfully overseen and directed operations across various sectors of the digital landscape. In my role as Chief Digital Officer at Medianet, Tunisia, I ensured top-notch service delivery and client satisfaction while spearheading digital transformation initiatives for traditional businesses, utilizing cutting-edge technologies to drive growth and revenue. As the CEO of Jumia Group, Tunisia, I led strategic initiatives to bolster the company's dominance in the e-commerce market, including expanding product offerings, enhancing the online customer experience, and forging key partnerships. Additionally, my tenure as General Manager at Digital Access FZ LLE in Dubai saw the successful establishment of a programmatic advertising company serving the Middle East and Africa, while at Ikoo, Jabbar Internet Group, Dubai, I directed the development and management of an expansive ad network, optimizing revenue generation and product innovation. Through these roles, I have demonstrated a strong track record of leadership, strategic vision, and operational excellence in the digital realm.
2005-2010
Yahoo
Pioneered and led Yahoo’s search marketing initiatives in the MENA region, establishing the first portal of its kind to cater to the diverse digital advertising needs in the Middle East and North Africa, contributing to a significant market penetration and a user growth rate of 73% within the first year.
​Served as a vital communication bridge between product teams and regional sales forces, ensuring product offerings were tailored to the unique dynamics of the Southern European market. France, the United Kingdom, and Italy.